Brand design for Peaks Collective, a community of adventurers & creators that share a love for the Peak District National Park.

The logo combines three characteristics of the brand. A hand-drawn aesthetic communicates the artistic and creative side of the community, I shaped the T to symbolise a plus sign [+] which represents the collaborative and inclusive aspect, and the layered composition of the lettering is a defining characteristic of the Derbyshire landscape.

Join the community at peakscollective.co.uk